Sales Promo

To promote his business after a productive summer and prepare for the upcoming season, a local Realtor, who lists and sells luxury homes and condos, asked me to work on a press release and a direct-mail project highlighting a cluster of his sales. Following is a press release I created as well as a direct-mail project that I worked on with graphic designer Hanna Isotalo.

Govberg PR

Press Release

Govberg PR


A consummate real estate professional with a passion for marketing and delivering unparalleled client services, Jennifer Govberg comes from a long tradition in high-end luxury sales. Her family’s businesses include a true Philadelphia icon, Govberg Jewelers, which opened on South Street in 1916. Her family has a longstanding involvement in real estate, too: the Philadelphia-based Govberg Realtors, which specializes in Temple University student housing.

Along with her Philadelphia connections — she lived near Villanova University before moving to South Florida in 2005 — Govberg, born and raised in Canada, maintains business affiliations in Quebec, Ontario and Canada’s west coast.

Widely traveled in the United States and abroad, she’s cultivates international associations in China, England, Hong Kong, Korea and Japan.

In addition, over the years, she’s developed a special real estate niche serving NBA and NFL sports clients. Detail oriented and an excellent negotiator, with an educational background in psychology, business, economics and marketing, Govberg’s global reach, expertise and experience coalesce to the benefit of her clients in their search for the perfect home.

Govberg attended the University of Western Ontario and the University of Windsor. A Boca Raton resident, she believes that it’s important to give back to her community and is active with Florida Atlantic University’s Center for Autism and Related Disabilities as well as Alex’s Lemonade Stand for Childhood Cancer in Philadelphia

Announcement Email

I have some exciting news. As you know, my expertise is focused around luxury properties, and as of December, I have decided to move to a brand new company, Premier Listings, which is optimally located in Royal Palm Place, one block from Hyatt Place, in downtown Boca Raton.

For Premier Listings, I will develop and lead Premier Listings Luxury, which I believe will be a really special luxury-home program that is sure to serve my clients exceptionally well, thanks to Premier Listings’ great platform, where clients are given outstanding opportunities and offered access to brilliant marketing strategies.

Let me tell you why I am excited about Premier Listings. The company’s broker owner, Jordana Tobel, is very experienced. She started her real estate career eight years ago, as the vice president at REDC and opened Red Crown Realty in 2009, where she managed the Florida office and oversaw five branch locations. Next, she went on to Carrington Real Estate Services, where she built its largest branch. In a five-year period, her office grew from five to 80 agents. In that time, she oversaw the closing of over 3,000 transactions and almost $400 million in sales.

Tobel created Premier Listings as a way to offer true partnerships to its agents, providing business planning, coaching, leads, appointments, and digital marketing assistance.

For buyers, Premier Listings offers a portal into the MLS that is 100 percent accurate, as it updates every five minutes. On its site, buyers can save properties, make notes on homes they like, and request showings.

For sellers, Premier Listings offers a unique approach to reach as many qualified buyers as possible through campaigns that includes a strategic plan to create buzz around the sellers’ homes through events, social media, ads and more.

Besides specializing in Boca Raton Properties, Premier listings reach extends from the coastal towns of Ft. Lauderdale, all the way north through Vero Beach.


Profile Marie Mangouta


marie mangoutaWith resiliency comes trust. Every situation causes a person to grow stronger, Marie Mangouta believes. And as a result of her unique multicultural upbringing with times of drastic change, she’s acquired many important life lessons, which she’s taken to heart. When Mangouta makes a business commitment, she sees it through. Her clients can trust that they can count on her. She’ll produce the results she’s promised. She does what it takes.

Marie Mangouta, born in Russia and raised in Congo, spent time as a young child in New York City when her father served as Congo’s Economic Counselor. As a result, Mangouta is trilingual; she speaks Russian, French and English. On her own, she came to the United States from Congo when she was 16 years old and completed high school. A scholarship student at University of Central Florida with a B.A. in communications and coursework in accounting, finance and marketing, she graduated top of her class. She spent her first years out of school working for Dean Witter, Morgan Stanley Dean Witter, and Salomon Smith Barney. At that time, she was introduced to the world of real estate development, formed a strong interest in it, and obtained her real estate license. Following that period, as a mom with a young child, she cultivated her entrepreneurial spirit and ran her own business, a franchise company, Cartridge World. Later, returning to real estate, she partnered with real estate agent, Senada Adzem, formerly vice president of Trump International and entrusted with training the winners from Trump’s reality series, “The Apprentice.” Mangouta opened, recruited agents, and ran Douglas Elliman’s first Palm Beach County office, which, in its first year, generated over $50 million in sales, making it the top producing office in South Florida.

After launching that office, Mangouta was recruited to lead the sales team for the iconic beachfront Regalia Miami, a $350 million project, where she worked closely with developers Louis Montello and Kevin Venger. There, her finance background served her well. While Boca Raton properties handled by Douglas Elliman sold at $3 million, Regalia properties started at $8 million, and her duties included analyzing sales and timing price increases. After Regalia’s successful sellout, Marie Mangouta was hired as vice president of operations for Venegas International Group, whose clients include the developers of Chateau Beach in Sunny Isles, a $400-million project, and Fendi Chateau, in Surfside, a $500-million project.

While Marie Mangouta is on track professionally, she also has important personal goals. Loved ones hold a significant place in her life. She has two children, and she spends quality time with them. Also, she has strong bonds with family and friends in Africa, Russia, and other parts of the world, whom she makes a priority to see regularly. Marie Mangouta is a proud supporter of The Cystic Foundation and has previously served on the Fort Lauderdale’s Finest Gala committee which honors young professionals for their success in business, outstanding leadership and their fundraising commitment to the Cystic Fibrosis Foundation.


marie mangouta profile



Press Release Army Wives

Miami-based teen actress, Ella Wahlestedt, needed a press release to get some coverage of being cast in Army Wives.

The press release was picked up by the Palm Beach Daily News columnist, Shannon

Deco Drive WAVN 7News also interviewed her.


summer 2013 Deco Drive WSVN 7News


For Immediate Release:

Lisa Wahlestedt

(561) 603-0074

1925 Brickell Ave., Miami, Fla.

 Miami Herald

Miami Teen to Star in Lifetime’s Army Wives

Show premiers March 10


Miami, Fla. (February 14, 2013) – Ella Wahlestedt, 14, of Miami was recently cast as Caroline Hall on Lifetime’s “Army Wives.”

Remember those crazy high school fantasies? What if you could actually have been that breathtaking most popular girl (or that sweet, hot guy) who everyone wanted to date? Ironically, blond, blue-eyed and heart-breakingly beautiful Ella Wahlestedt, 14, IS living out those fantasies, but she left school to do it.

That’s because she’s an actor and she can be anyone she wants to be: strong, determined and passionate; gorgeous, mean and manipulative; or bratty, pouty and a pain in the neck. And bratty, pouty and a pain is exactly what she’s going to be in her role as Caroline Hall. Season Seven premieres on March 10.

“I come from a broken family and I have a lot of anger and rage in me,” Ella says, speaking of her character. “And I take it out on my stepmom (The Vampire Diaries vet, Torrey DeVitto), because I blame her for the divorce.”

This, of course, is exactly opposite of her real life situation. Her mother, Lisa, a doctor, travels with her between multiple cities for casting opportunities and spends her time overseeing her daughter’s career.

“I was sitting at my computer when Ella came to me and said, ‘Mom, I think I want to be an actor.’ My heart dropped,” Lisa says. “It was not because she chose acting. It was because being a doctor, I didn’t know how to help her.”

That changed in a hurry. At that time, Lisa was in a private neurology practice, which she eventually had to leave. “When a kid starts acting, the mother does a lot, essentially becoming the manager. It’s like running a small business.” Lisa says. “I handle her social networking, read a lot, stay up on trends, do the finances and chauffeur her. At every step, my role changes because every step engenders more stuff to learn. I’ve even taped and edited some of Ella’s auditions.”

Ella’s dad, Claes, an M.D. and Ph.D., is a drug discovery pioneer on University of Miami’s Miller School faculty. A professor who runs the epigenetics lab, he would have preferred Ella to study math and science. “But I get queasy around blood,” Ella says. “It’s not for me.”

“He used to call Ella’s acting ‘my little experiment,’ which he graciously funded,” Lisa says. “Now he thinks it’s cool.”

Ella’s brother Thor has gotten into the act, too. Currently studying math and science, he played Hansel to her Gretel in a student film three years ago.

There’s a trick to landing acting gigs, say Ella and Lisa. You have to figure out your type and play it up. In real life, everyone in this family has his or her type down pat, no matter that they lead in totally different directions. “Through acting, I’ve had to make choices and face rejection, which has made me grow up a lot,” Ella says.

Ella’s certainly paid her dues: She started out with modeling, commercials, musical theater and performing in Indies and student productions. She’s pictured on covers of Justice and she’s co-starred in an episode on “America’s Most Wanted.” Then success started rolling in. Last summer, she landed a part in a soon-to-be released Disney production (more about that later) and now this, a recurring part in “Army Wives.”











If you are in a business built around homes — a real estate agent, designer, architect, contractor or artisan — you already know that you need marketing copy that gets to the heart of the matter, communicates clearly and concisely, captures interest, and in the process, brings you new clients and saves you time and money.

But growing your business goes beyond your brilliant work, since everyone begins their search for products and services like yours online. Not only does your glossy marketing material need to show you in the best light possible, but you also need web copy that makes you stand out from the pack.

Today, you want web content that drives sales; you want copy — white papers, case studies, e-books and other informative marketing materials — that conveys your expertise and unique ideas to new costumers.

When you hire me, you get clean well-researched copy, written in a tone tailored to your unique audience. If you require quality, reliability and a commitment to your success, you’ve come to the right place.